A new name for an inspiring organization

Objective:
Create a name and update the brand image of Berea Children’s Home to reflect it’s position as a statewide leader in mental health services.

Solution:
Through 18 months of market research, brand position development, creative and content creation and a comprehensive roll out plan, a new identity – OhioGuidestone – was born. The roll out campaign created excitement with staff, stakeholders, board members and donors, all those closest to the brand. Over 95% of those stakeholders used the rebranding toolkit to go out and speak about the organizational identity, creating over 1,500 individuals as personal ambassadors of the brand.