Up! A Creek

Objective:
Help West Creek Conservancy brand and grow their signature event: the annual Up! A Creek fundraiser.

Solution:
West Creek had laid the foundation for this lively, annual event, but the brand and visuals lacked cohesion. By using flowing lines, water-based nature imagery and repeating many elements from the organization’s brand, West Creek was able to speak to the nature lover and promote the casual, fun environment. The end result was a consistent, high-level image which attracted premiere partners and increased event attendance.