After the battle

Objective:
Increase awareness and charitable support for Livestrong at the YMCA. Livestrong at the YMCA supports cancer survivors, post treatment, to help them become stronger physically, mentally and emotionally.

Solution:
The Livestrong program is free to participants but relies heavily on charitable support. To help potential donors understand how it makes a difference, we chose to tell the stories of survivors. Through a short, but impactful video about Loretta, and how the YMCA changed her life, potential donors are made aware of the life-changing program available at the YMCA and inspired to provide financial support.

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