A Legacy

of Caring,

a Future

of Hope

Objective:
Create awareness about OhioGuidestone’s 150^thAnniversary, to expand the brand and raise additional charitable funds.

Solution:
150 years is nothing to scoff at! To celebrate such a legacy, a comprehensive, 15 month, integrated marketing campaign featured everything from social and digital promotions to multiple special events.  An event hashtag (#OhioGuidestone150), series of 150 notable events over the organization’s history and traveling timeline display brought awareness throughout the region. The celebrations culminated with a signature black tie gala, attended by hundreds and raising nearly $1/2 million.